A creator management supports creators for the long term, not just from campaign to campaign. At Locker & Lauter, that means: we sharpen the positioning together, review and negotiate requests, take care of contracts, briefings and invoicing and think along on content and formats. That way our creators can focus on what they do best: their topics, their content and their community. We manage people, not channels.

With us, always with a personal conversation, without a standard pitch and without a form. We want to understand where you are right now, where you want to go and what you need to get there. Then we decide together whether it’s a fit. If it is, we start by looking at your positioning and set which topics, partners and formats take priority over the coming months.

An influencer agency usually works on behalf of brands and looks for suitable creators for individual campaigns. We see ourselves as a management: we represent our creators on an ongoing basis, know their topics, values and goals and also say no when a request isn’t right. For brands, that means one dedicated contact and collaborations that feel credible because they fit the person.

Business Creators share knowledge, experience and their stance on topics such as leadership, careers, HR or entrepreneurship, mostly on LinkedIn, in newsletters, podcasts and on stage. Lifestyle Creators reach their community mainly via Instagram and TikTok, for example with fashion, family or lifestyle topics. At Locker & Lauter, both areas are equally important. What connects our creators is not the platform but a clear stance and high standards for their own brand.

You write to us about your plans, we review the request together with our creators and get back to you with a concrete proposal. After that, we handle everything from a single source: briefing, concept, contract, approvals, publication, invoicing and reporting. You always have one dedicated contact. Our cases show what this can look like, from individual LinkedIn campaigns to a tour through four cities.

For our Business Creators, LinkedIn is the most important channel, often complemented by newsletters, podcasts and stages. Lifestyle Creators work mainly with Instagram and TikTok. Many collaborations combine several channels, for example a LinkedIn post with an event appearance or a Reel with a series of Stories. For keynotes, panels and stage formats, we work closely with our partner company loudt.

Our home market is DACH. Here we know the brands, the creator landscape and the platform dynamics in detail. We take on international collaborations when they fit our creators’ positioning. Often these are global brands that want to reach the DACH audience with their campaign.

Make sure their stance, way of working and portfolio fit you, and feel free to ask how many creators one person looks after and how transparent the invoicing is. We grow deliberately and selectively so there is enough time for every person. That’s why we always get to know potential creators personally first. The best partnerships don’t start with a form but with a good conversation. Write to us at hello@lockerundlauter.com.