Together with Loom, Emma developed a LinkedIn campaign that makes modern collaboration tangible through authentic creator storytelling. The goal was to show the benefits of asynchronous communication through real everyday situations and to position Loom as the natural solution for more productive collaboration in a business context.
Platform
Platform
Format
Format
LinkedIn video post LinkedIn image post Thought Leader Ads
LinkedIn video post LinkedIn image post Thought Leader Ads
Content Angle
Content Angle
Productivity, future of work & asynchronous collaboration
Productivity, future of work & asynchronous collaboration
Product integration
Product integration
Loom as a solution for modern team communication: sharing knowledge, feedback and updates efficiently via video and using meetings more deliberately.
Loom as a solution for modern team communication: sharing knowledge, feedback and updates efficiently via video and using meetings more deliberately.
Storytelling
Storytelling
Instead of putting classic software communication front and centre, Emma translated the product benefits into two authentic everyday situations from her working life. The result was a campaign that didn’t feel like advertising, fit naturally into the LinkedIn feed and offered clear value to the target group.
Instead of putting classic software communication front and centre, Emma translated the product benefits into two authentic everyday situations from her working life. The result was a campaign that didn’t feel like advertising, fit naturally into the LinkedIn feed and offered clear value to the target group.
Instead of putting classic software communication front and centre, Emma translated the product benefits into two authentic everyday situations from her working life. The result was a campaign that didn’t feel like advertising, fit naturally into the LinkedIn feed and offered clear value to the target group.
Impressions
Reactions
Comments
Reposts
WHY IT WORKED
✓ Multi-format campaign with several touchpoints ✓ Creator-first storytelling instead of classic product communication ✓ High-quality production for maximum attention ✓ Combination of organic reach and paid distribution ✓ Authentic integration of a B2B product that needs explaining
✓ Multi-format campaign with several touchpoints ✓ Creator-first storytelling instead of classic product communication ✓ High-quality production for maximum attention ✓ Combination of organic reach and paid distribution ✓ Authentic integration of a B2B product that needs explaining
COMMUNITY IMPACT
The campaign showed how effective creator marketing on LinkedIn can be when content, production quality and distribution work together strategically. Combining video, static content and paid amplification created several touchpoints with the target group and a campaign that performed both organically and as paid media.
The campaign showed how effective creator marketing on LinkedIn can be when content, production quality and distribution work together strategically. Combining video, static content and paid amplification created several touchpoints with the target group and a campaign that performed both organically and as paid media.