Together with Wolt for Work, Marina showed how modern employee benefits can make a real contribution to company culture, employee retention and attractive workplaces. In a cross-channel campaign on LinkedIn, Instagram and in her newsletter, she picked up current discussions about hybrid work and return-to-office and positioned Wolt for Work as a practical solution for modern companies.
Platform
Platform
LinkedIn Instagram Newsletter
LinkedIn Instagram Newsletter
Format
Format
LinkedIn posts Instagram Reels Instagram Stories Newsletter integration
LinkedIn posts Instagram Reels Instagram Stories Newsletter integration
Content Angle
Content Angle
Employee experience, hybrid work & modern employee benefits
Employee experience, hybrid work & modern employee benefits
Product integration
Product integration
Wolt for Work (meal allowances, team lunches, catering & office essentials)
Wolt for Work (meal allowances, team lunches, catering & office essentials)
Storytelling
Storytelling
Instead of presenting the product in a classic way, Marina focused on thought leadership. Starting from the current return-to-office debate, she used personal experiences and concrete examples to show how employee experience, team culture and shared moments can improve everyday work for good. Wolt for Work was integrated as a natural solution within this discussion.
Instead of presenting the product in a classic way, Marina focused on thought leadership. Starting from the current return-to-office debate, she used personal experiences and concrete examples to show how employee experience, team culture and shared moments can improve everyday work for good. Wolt for Work was integrated as a natural solution within this discussion.
Instead of presenting the product in a classic way, Marina focused on thought leadership. Starting from the current return-to-office debate, she used personal experiences and concrete examples to show how employee experience, team culture and shared moments can improve everyday work for good. Wolt for Work was integrated as a natural solution within this discussion.
Cross-Channel
Campaign
Cross-Channel Campaign
LinkedIn • Instagram • Newsletter
Community Interactions
Comments
High
community activation
High
community activation
across all touchpoints
WHY IT WORKED
✓ Multi-channel storytelling instead of an isolated single placement ✓ Thought leadership instead of classic product communication ✓ Product integration along a highly relevant HR and leadership topic ✓ Authentic thought leader perspective with personal experiences and concrete use cases ✓ Strong community activation through open discussions about employee experience, hybrid work and modern company culture
✓ Multi-channel storytelling instead of an isolated single placement ✓ Thought leadership instead of classic product communication ✓ Product integration along a highly relevant HR and leadership topic ✓ Authentic thought leader perspective with personal experiences and concrete use cases ✓ Strong community activation through open discussions about employee experience, hybrid work and modern company culture
COMMUNITY IMPACT
Across channels, the campaign turned into an active discussion about modern workplaces, employee experience and contemporary employee benefits. Executives, HR leaders and entrepreneurs shared their views on hybrid collaboration and discussed what really brings people back to the office today. By actively involving her community, Marina sparked a credible exchange about company culture and employee retention that went far beyond the actual campaign period.
Across channels, the campaign turned into an active discussion about modern workplaces, employee experience and contemporary employee benefits. Executives, HR leaders and entrepreneurs shared their views on hybrid collaboration and discussed what really brings people back to the office today. By actively involving her community, Marina sparked a credible exchange about company culture and employee retention that went far beyond the actual campaign period.